Client Description: Homemade Chocolate Covered Strawberries
Project Scope: Identity Design
The owner of Guilty Goodies, a gourmet chocolate-covered strawberry business, hired me to design a logo that would position their brand away from homemade snacks and closer to specialty treats.
These strawberries looked like they could be sold in a boutique, so their brand needed to look the part.
We agreed on a logo that characterized the name – I used a classy typeface below a bold-lined strawberry dripping with chocolate.
A solid illustration like the strawberry can be used in interesting ways as a brand mark, like on this card shown below that will come with each order.
My favorite thing about the typeface I chose was that it gave words a provocative voice in marketing use, in line with the Guilty theme of the brand.