KURIIMII

Client Description: Ice Cream Shop
Project Scope: Logo Design, Ad Design


In 2017, a soft serve ice cream shop using Asian flavors like matcha and black sesame opened in the heart of Philadelphia’s Chinatown. My client named it Kuriimii – A Soft Serve Jawn.

Refer to the following definition:

jawn /jôn/ noun.
1. Philadelphia slang for a person, place, or thing.

Example:
The jawn told me to find my jawns with the jawn in the jawn!
(Translation: The waitress told me to find my keys with the valet in the lobby!)

The guys at Kuriimii were easy to work with – they gave me full creative control and loved the result.

The initial scope included a logo design, which I gave them 3 variations of for different formats, shown above.

Photo by @foodbabyny
Digital poster used for Instagram